Yoganomics

‘A single event can awaken within us a stranger totally unknown to us. To live is to be slowly born.’ ~ Antoine de Saint-Exupery

Today, it seemed fit to start this post off with a quote from Antoine de Saint-Exupery that I am particularly fond of. In this blog, I wanted not only to discuss Yoga Week, but also to highlight people doing inspiring things within the yoga community. This week is an introduction to Yoganomics.

What I like about this site is that it is both unique and informative. The founder, Brian Castellani, efficiently utilizes social networking platforms to help strengthen the yoga community in order to facilitate a discussion that many yogis often don't think to engage in: business. Yoganomics, the blueprint of yoga, is a great place to learn how to best hone your ideas so that they can better benefit all who do yoga. You can interact with other people working in areas similar to yours, read articles, and even post some ads. As they stay in their mission statement:

'Yoganomics Mission Statement is to be the blueprint of yoga development as an intuitive and collaborative “self help” resource guide for any yoga teacher. yoga business or community of yoga.'

Yoga is great in that it serves to tone body, mind, and spirit, but what about our business sense? The word profit is often times almost seen as dirty from a spiritual standpoint, but isn't it true that in order to best serve the community with your retreat, studio, class, apparel, etc, you need also to survive? If you are too stressed or worried about building your business, your quality of work may suffer, and you might even lose touch with your practice. Thanks to the internet, there are various communities popping up that may use a point or barter system, however the world is a long way off from exchanging classes with your landlord for rent. In order to reach those who could really benefit from a yoga practice, such as those on wall street, it's vital to be flexible, having the ability to expand as well as the knowledge of your limits. This is where Yoganomics can help, serving as a forum for discussion, a platform to exchange ideas, or even as a place to get some friendly advice form other yogis.